This book in three questions:
What was the single most important concept I learned from reading?
Create something remarkable. Create the purple cow amongst a herd, it will be noticeable and worth talking about.
What specific passage left an impression?
“A full-page ad in the Journal costs more than a house in Buffalo, New York. Page after page of dull grey ads, each pitching a dull product offering from a dull company. If you took 90% of these ads and swapped the logos around, no one could tell.”
What has this book left me pondering?
Godin demands we copy.
Not from your industry, but from any other industry.
What can I copy and from where?
Book Summary | Notes